Archive | December, 2005

My Odd Blog

Posted on 29 December 2005 by DanielthePoet

I’ve heard this comment all too often lately: “You’re using a blog as your business website? How odd.” It may be odd, but it’s a heck of a lot cheaper to build. That is always a plus. Besides, I’m a writer! I write… let that one sink in. Careful, now. It could be painful.

Blogs are like Podcasts - powerfully effective yet largely underestimated. That will change. Many businesses are already using blogs for crisis management and product advertisement.

I agree with the complaint that blogs are cluttering up the Internet and making relevant search more difficult. That is true, at least some of the time. Every one has their own opinions and everyone wants to be famous, so they write whatever they want on a blog.

What can I say? Everything invented is also abused. It’s inescapable. Rather than throw out the baby with the bathwater, as they say, you can harness the usability and enjoyment of blogging for your business.

Some of you will remain skeptics for quite some time, I’m sure. I hope to one of many examples to prove the usefulness of this platform. It’s the perfect medium for a copywriter, actually. A little unconventional, perhaps. Then again, that suits me just fine.

Popularity: 2% [?]

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The Rise of Fantasy Novels and Robert Jordan

Posted on 28 December 2005 by DanielthePoet

I read somewhere recently that fantasy novel sales are rising faster than most genres. USA Today even did a story on the genre, crediting The Lord of the Rings, Harry Potter, and The Wheel of Time collections with repopularizing a classic literary style in popular culture.

Of course, Tolkein’s The Lord of the Rings is more than 50 years old and was revived by the three recent films. C.S. Lewis’ The Chronicles of Narnia are also making a surge back into the mainstream with the recent release of the film The Lion, The Witch, and the Wardrobe. J.K. Rowling’s Harry Potter books are literally the hottest items worldwide, not to mention the four films that have already been through the theaters.

Given less attention, perhaps only because his major fantasy series has yet to be translated to the big screen, is story-telling powerhouse, Robert Jordan. The breadth of his epic’s scope alone boggles the mind. in The Wheel of Time saga, Jordan creates another world with detail to rival or exceed Tolkein. His fantasy world is not founded on as many biblical themes as Tolkein (see The Simarillion), though the essential themes are there.

Book reviews will be posted as soon as I am able to write them. I plan to review Jordan, Lewis, Tolkein, Rowling, and possibly more as they grab my attention. There is something that cannot be explained away and dismissed about the grand appeal of fantasy epics. Something deeper than literary tools and methods.

John Eldredge has some interesting thoughts on fantasy, heroism, and epic adventure. I may try to weave his thoughts into the discussion for an extra perspective.

More to come soon…

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My First Visit to the DFWSEM

Posted on 25 December 2005 by DanielthePoet

I had the pleasure of attending a DFWSEM meeting in December. For those not in the know, that stands for Dallas / Fort Worth Search Engine Marketing Association. It was a cozy group of 15 to 20 people from almost as many different local companies. It was a great opportunity for me to meet new people in the interactive marketing and search engine optimization industry.

Since my decision to stick with copywriting, I’ve really enjoyed those SEO types much more. They do the keyword research and analytics while I get to use my talents based on the words they select. It’s a win/win for me.

Anyhow, while some may snub their noses at a smaller professional organization, I give them kudos! The atmosphere was very personable. I warmed up to several people much quicker than I would have if I was drowning in masses of scheming businessmen and women. These people (including the founders of the organization) were very friendly and more than willing to offer advice and help. Granted, some of their willingness to help may stem from the fact that I, as a copywriter, am not direct competition. On the contrary, I am a potential tool in their SEO arsenal. I am told that most search engine marketing firms are limited in growth potential because they have limited copywriting resources.

Well, if that be the case, here I am! I am willing and able to ease the burden. That is the beauty of specialization. By focusing strictly on writing and not SEO research, I can perform at faster speeds while maintaining a very high standard of copy quality. Web copywriting is a blast! I love it. Press release writing is just as enjoyable.

I have high expectations for this group of Search Engine Marketers. They run successful businesses and I look forward to working with many of them very soon.

More to come on The DFWSEM.

If you are looking for a search engine optimization organization in north Texas, visit them on the web at http://www.dfwsem.org. And tell them I sent you.

Popularity: 3% [?]

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My Holiday Gluttony

Posted on 23 December 2005 by DanielthePoet

It appears there is no limit to my holiday gluttony. Thanksgiving was a wretched exposure of my personal inability to say “no”. Christmas isn’t turning out much better. Less than 24 hours after arriving at my parents house, I am stuffed to the gills and haven’t even eaten in the last 8 hours.

I’m not referring to a slight sensation of fullness. Oh no. I’m talkin’ about the full-fledged uncomfortable, loosen the jeans, and beg for mercy kind of full. It could take days to feel normal again, and it’s not even Christmas yet. It doesn’t look good for the home team.

What have I managed to consume? Three massive crabcakes, french fries, bread, chips & queso, egg nog, and Dr. Pepper. Doesn’t sound too bad, right? Well, considering that I hadn’t eaten a whole meal in a day or so, it really wasn’t. Before the evening meal, I so famished that I ate the available tartar sauce without a chance of fish anywhere in sight. Bread was eventually served, and the rest was history.

Let me take this uncomfortably vulnerable moment to welcome all of you back to the CultureFeast blog. My name is Daniel Dessinger, and I’m the impetus behind this madness. The wonderful thing about blogs is that you don’t have to use the same voice each time you post. One entry could be thoughtful while the next drips with sarcasm. The very next could be a professional entry discussing my SEO copywriting or interactive press release writing services (nice plug!).

This holiday season, I hope to share with you the real inner workings of the holiday season - a play-by-play, if you will, of the mindnumbing eccentricities of our family’s celebration. But if that post doesn’t make it to your screen, don’t worry…

…it just might be too bizarre for words….

…and if not, it just means that I’m lazy.

Popularity: 2% [?]

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End of Year Press Releases

Posted on 21 December 2005 by DanielthePoet

It’s that time of year again. Millions of people are wrapping up their Christmas shopping and stores are gearing up for post-Christmas markdowns. Last season’s inventory has to be moved out quickly as the new floods in. Sales teams everywhere are hustling to meet year-end projections.

Enter the online press release: Written to proclaim your business to the world; Optimized to be found in keyword searches relevant to your business; Distributed to thousands of web resources for maximum exposure; Linking back to your website to increase traffic and search engine rankings.

It’s no joke. Interactive press releases are a vital part of the future of online SEO, marketing, and public relations. My press release distribution is channeled toward relevant markets to maximize effectiveness. Statistics show that each one of my press releases has been viewed 40,000 times. That’s no joke for such an affordable service.

The end of year doesn’t have to be a drag. Take action. Spend less and get more. The company budget says this is the perfect end of year campaign.

For more information on interactive press releases, contact me at daniel.dessinger@culturefeast.com.

CultureFeast Copywriting Services
offers quality SEO copywriting, interactive press releases, web copywriting, article composition, editing, and consultation. Located in the heart of the Dallas / Fort Worth area, CultureFeast currently serves interactive and conventional marketing agencies, corporations, and small businesses.

Popularity: 2% [?]

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The Body Wrap Shop Introduces Breakthrough: The Body Melt

Posted on 05 December 2005 by DanielthePoet

Formostar Infrared Heat technology in body wraps increases blood flow and raises metabolism. The Body Melt returns fat cells to caloric form to be burned as energy.

The Body Wrap Shop announces that the “weight” is finally over! The official launch of The Body Melt is underway! The Body Melt completely reverses the process of how the body accumulates fat. When food is eaten, the body turns it into calories, the calories are stored in the blood stream, and excess calories become fat. The Body Melt breaks down the fat cells and places them back into the blood stream for use as energy so that the body can become suddenly slender. The Body Melt compliments the company’s already luxurious offering of bodwraps and bodywrap products.

“This is quite a breakthrough in Body Wrap technology,” said Michelle Ladewig, founder of The Body Wrap Shop. “The Body Melt is a value-added service that will allow us to offer a product to our clients that is far beyond anything that our competitors can offer and it will take our current level of service to new heights; which ultimately will change the way people think about weight loss and fat loss.”

About The Body Wrap Shop:

The Body Wrap Shop is a unique full-service, high-end spa facility offering the latest in mineral body wraps, facial wraps, massage, weight loss products, nutritional and beauty products. There are currently two locations; one in Dallas and one in Arlington, Texas. All services are offered by appointment only. For more detailed information, you may visit their website at http://www.bodywraptexas.com.

Look for future locations in Allen and Southlake open in early 2006.

Popularity: 3% [?]

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Generation X?

Posted on 02 December 2005 by DanielthePoet

it is comfortable to watch a generation prefer to communicate sincere emotion instead of mere structure and principle. but this generation doesn’t seem to know what they are really saying. or what they’re really asking for.

i watch my generation leading worship in my church, and i hear myself wonder, where are we going? where are you leading us?

i want to participate in something glorious. at the same time, i cannot follow the herd simply because it is moving. direction is somewhat important to me.

we are a heartbroken generation. we are filled with pain. looking for a place to vent. we are looking for a truth, a glory, a purpose, a meaning as powerful as the pain passed down from our fathers.
i see young men and women singing at the tops of their lungs. i am both jealous of them and embarrassed for them, as they boldly display their mania.

this generation cries out loud. heart firmly planted on sleeve. we will be heard. we will be noticed. and we will be loved. or we will scream out our lungs trying.

what was it about the message of intimacy with God that bothered me? oh yeah…. it was that i cannot fathom how a God i could be intimate with could remain holy and not taken for granted. how do i respect, fear, and love a God who desperately longs for me? the concepts are not clearly explained.

where are all the charismatic thinkers? the intelligentsia of the charismatic church?

how did i become the doubting thomas of them all? i was the one who stepped out in faith just in case it was real. just in case God was going to deliver.

now i watch them all. i am drunk by the song they sing. but i cannot join their song. i cannot participate in this. this generation doesn’t know what they are pursuing.

here is my example. today, they sang a song, that goes something like this:

God in my resting
God in My working
God in my thinking
God in my breathing
Be my everything
You are everything…. etc, etc.

Now, I know that the intended meaning of this song was probably something like God, be the reason i do every little thing, let me experience You in every little thing, let everything hold deep meaning….
That’s good and all. But watch a bunch of 20 or so year olds singing “Be my everything” over and over, and maybe you’ll start wondering if they even think about what they’re singing.

it all boils down to this: i am a part of a generation that has rebelled against our parents’ methodical way of living, praying, worshipping, loving, investing, etc. we are unstructured, emotional, aggressive, uncouth, bleeding hearts. we pride ourselves in our capacity to sing and speak from our hearts on levels of intimacy than our parents’ generation could really imagine. we believe that the truth and importance lies in how we feel. we can express how we feel in whatever way is the most cathartic since our hearts have been given priority over our minds.
what else would you expect from a generation that spends more time watching television, listening to music, and playing video games instead of reading books, debating political, philosophical, and religious issues, and sacrificing self to achieve goals?

obviously, not everyone is a “charismatic” christian, and i don’t mean to exclude the rest of you messed up people :). some people are open to spirituality as long as it is strictly unstructured. some remain loyal to hardline denominations that are losing numbers with each decade. some prefer fantasy and gateway occult activity. some are interested in being witches and warlocks. some want to be mediums and fortunetellers. some want to be prophets. some want to be pastors. some want to be apostles. some want to be evangelists.

some are still partying or working hard, trying to avoid the most important questions and issues in life. after all, who really has the answers? who are you going to trust? who hasn’t screwed you over already?

while you’re answering that question, let me take this moment to challenge each one of you. no one believes more in the importance of expressing and knowing the heart than i. but i challenge you to search beyond the feelings. there is more out there. continue to read, argue, pray, or whatever you have to do to put your thoughts into more intelligent sequence.

some people think it’s funny to joke about men as being emotional children. it’s no funnier than men or women who are spiritual infants. infancy is a natural stage, but no one was ever intended to remain in that stage. if Generation X is ever going to fulfill whatever destiny it has, then it will have to mature beyond spiritual infancy.

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