Archive | April, 2007

Missed My Calling: I Should Be a Papaya Clothing Marketer

Posted on 14 April 2007 by DanielthePoet

I should write about women’s fashion more often. This Papaya Clothing store project is blowing up! On average, CultureFeast gets 60 visitors per day who are looking for information about Papaya clothing stores. There’s a seriously untapped market here. I should start a blog about the most popular women’s clothing stores: Papaya, Forever 21, and Charlotte Russe. Of course, I know absolutely nothing about women’s clothing, so I’d have to find some good writers to cover the details.

Being the domain name junkie that I am, I’ve already searched for good domain names should I seriously consider undertaking such an enterprise. unfortunately, there’s no time in the day. I’m gonna be a daddy, I have a full-time job, three blogs which don’t see enough action already, and a company blog which also needs more of my attention.

So here’s a free tip: if you’re reading this and you love women’s fashion (hopefully you’re a woman, but whatever), find yourself a domain and do some serious research. Find all the Papaya Clothing store locations you can find and post a list of them on your website. Become a resource for desperate shoppers all across the country.

Or you can just visit my website and keep your fingers crossed that my efforts will make a difference in getting their website finished.

Popularity: 6% [?]

Comments (8)

Perhaps I Could Use Some Reputation Management

Posted on 13 April 2007 by DanielthePoet

I wonder, seeing how so many search results for my name have to do with SEO “experts” criticizing one of my older articles. Not to mention the fact that any visitor to this site has no idea what to make of me. I am the definition of Random Man. I experienced this problem last January when I was looking for a job. Everyone I sent a resume to visited this website. They got all kinds of random insights into who I am. I’m sure they decided to find someone whose online reputation appears to be more consistent.

So be it. I’m no Seth Godin, but I understand the value of being true to self. A blog is a blessed and dangerous thing. It is my opportunity to leave behind a trace of my mental DNA. Perhaps something in it will make a difference to someone.

Random thought: I just remembered that I promised Karen I would post a list of tips on how to become a copywriter and I never finished. That’s what finding out you’re going to be a dad will do to a guy… everything else fades from memory.

Back to the point, the day will come when this blog (assuming it survives the years to come) stands alone as a rich source of interesting opinions, prose, and ramblings. This site already drives anywhere from 120 to 170 visitors per day, and that’s after having lost all search results for more than a month after I switched the blog platform from Blogger to WordPress.

I don’t really care what potential clients or employers think about this blog. At some point, you have to draw the line and say, “This is my area and no one else’s. This is my personal space - even if it’s public.” I’m having a blast with it. Who knows? I may even land a client for VIZION with it through this experiment I’m conducting for Papaya Clothing. If they notice how much I am promoting their site and collecting valuable information and recommendations from their customer base, perhaps they will hire VIZION to complete their site (so their loyal customers can shop online).

With experiments ongoing and fatherhood approaching, I’m really looking forward to this blog. Maybe I’ll start getting traffic for baby related terms. You just never know.

Popularity: 3% [?]

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My Crazy Week

Posted on 13 April 2007 by DanielthePoet

I wish it were over, but even at 7pm on a Friday evening, it isn’t even close. Heather is in our home office as I type, working on our taxes.

A couple crazy things happened this week. First, I was pulled over by a police officer on Wednesday evening. He informed me that not only are my license plates expired, but they belong to a Mazda. The problem with that is that my car isn’t a Mazda. He was kind enough to explain to me what I needed to do to get my plates changed, and then proceeded to write me a ticket. Thanks a lot, buddy.

So I drive to the county subcourthouse the following morning and get my new license plates - no biggie. Then I stop by the city municipal complex to pay my ticket, only to find out that I didn’t wait long enough. Apparently, I have to wait three business days before attempting to pay for a ticket. Huh! That’s what I get for being prompt.

Now it’s Friday, and a severe thunderstorm just passed through our area. We had golfball to baseball sized hail outside the house. I didn’t expect it to actually hail that badly, so I didn’t have either car in the garage. Now we have a cracked windshield and holes in our hot tub cover and our outdoor umbrella. I’ll have to check the roof tomorrow. At least one tornado touched down in Fort Worth and the storm is now east of Dallas.

Here’s hoping the weekend goes better.

Popularity: 1% [?]

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CBS Solves My Dilemma with InnerTube

Posted on 12 April 2007 by DanielthePoet

I just read on Search Engine Land that CBS has announced that they will be posting full episodes of shows on web portals like MSN and AOL. This is great news for me, since I have despised InnerTube since I first attempted to use it. InnerTube is the name of the player CBS currently uses on their website to play full episodes of NUMB3RS, NCIS, How I Met Your Mother, etc.

Let me be as blunt as possible: CBS’ InnerTube is by far the WORST media player among the top 4 major network websites. ABC’s is probably the best. FOX uses MySpace, but since they refuse to provide episodes of House MD online, I give them the cold shoulder. NBC’s media player is middle of the road.

And then there’s CBS. I tell you, I have gotten so frustrated with CBS for their stupid media player. Unlike every other network, it’s shows drop off and require restart over and over and over until you just want to throw your laptop against the wall and curse CBS until you’re blue in the face. Well, you get the picture.

So now that they’ll be distributing their shows on other web portals, I can only hope that they don’t infest those portals with the scummy InnerTube. Here’s hoping each portal utilizes some sort of media player that actually works. Yeah… that would be nice.

Popularity: 1% [?]

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Joost 0.9.1 is Gone Forever

Posted on 11 April 2007 by DanielthePoet

Without consulting me, Joost just threw up a new version - 0.9.2. My apologies to those who just recently received invitations. Your invites may still work on the newer version. I just don’t know. Please post a comment here if your invitation is not working and I will see what I can do about getting updated invites.

Thanks.

Popularity: 1% [?]

Comments (1)

Sunita Williams Runs Boston Marathon in Space

Posted on 10 April 2007 by DanielthePoet

The Independent reports that Sunita Williams, the woman who will soon hold the record for NASA astronaut for the longest time spent in space, is slated to run the Boston Marathon next week as she orbits the planet Earth. She qualified by running in last year’s Houston Marathon, and she will attempt to make the 26K mile run tethered to a treadmill.

You know that the only reason the picky Boston Marathon approved Commander Williams is because of the unbelievable publicity it would generate. It’s not like she can win when facing completely different terrain than the 24,000 other runners.

We all love a good space story. Whether it’s the woman running in space or water discovered on another planet, we just seem to eat up anything extraterrestrial.

Some people might say that’s pathetic. I consider it a sign of our continued childhood sense of awe and wonder at the universe.

Popularity: 22% [?]

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Our Joost Invitation Winners

Posted on 10 April 2007 by DanielthePoet

We have our winners! I drew two names at random, and the winners are:

Olivier Viera

Andrew Rogers

Congrats, you two! Hope you enjoy. Your invitations are in the mail.
Stay tuned… We might have one more contest for Joost invitations.

Popularity: 1% [?]

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To My Firstborn

Posted on 10 April 2007 by DanielthePoet

I have wondered about you for 20 years. I have hoped that I would do right by you, and feared that I would not be able to help but fail you. I have wondered who you would be. I have wondered if you would be like me. I have feared that you will receive all the attention, and the next will feel forgotten.

You are the greatest gift, though you barely exist. You have existed in my heart for years. I have written to you and for you in my journals these past ten years. I have thought much about the life I will prepare for you.

I will not turn you into a task. You will not be my list of do’s and dont’s. You are mine. You come from me. I will honor your life with my fullest attention.

I will not make you an idol. I will live a balanced life, and show you how to do the same. You shall have everything that is mine. Nothing will be withheld from you.

I wait to meet you face to face with great anticipation. Your arrival will mark a miraculous moment in my life. You will teach me what I have forgotten: to see the world with eyes of wonder, fear, astonishment, and joy. You will draw from me latent wisdom and understanding.

I have not met you, but you are no stranger. Flesh of my flesh and bone of my bone. You are a part of me. I am a part of you. When you suffer, I suffer. When you rejoice, I rejoice. Your suffering cannot go unnoticed by me. Your hopes and dreams are more precious than a lifetime of fame. Your success is my success.

You will live with possibilities I never knew. I will encourage your creativity, your curiosity, and your passion. You have my blessing to be exactly who God made you to be. And I will be every bit the father you need to make the journey. And should I fail, your heavenly Father will cover you and protect you with his love.

It is not long now. Soon, we will meet, face to face. Enjoy the journey, my beloved.

– Pappa

Popularity: 2% [?]

Comments (5)

How I Became a Copywriter: Part Two

Posted on 07 April 2007 by DanielthePoet

As I mentioned previously, I had no prospects for several weeks. I sent out resumes to every web marketing shop and traditional marketing agency in the DFW area. Three months of writing experience isn’t much to go on, and I didn’t get any positive responses back.

Then one day, I received a call from Scott. He and Kevin LaFond and Darren VanLaningham (of Vooka) joined forces to create TuZoom, a new web marketing company. They offered me a contract copywriter / SEO position as their first hire. I took the position and spent the next four months writing copy for their new website and developing META recommendations for their largest client. It was pretty primitive SEO stuff, but I was also cramming a bunch of knowledge into my brain at the same time.

After a while, I felt the need to go out on my own and try freelance copywriting. I had more experience, and landed some freelance work, including press release writing and distribution, articles, web copy, and a brochure. For the most part, though, I tried over and over again to line up work. I cannot tell you how many near-contracts I lost. Most of my problem was my attitude. I didn’t have much experience, but I didn’t want to be treated like a day-laborer. I overcompensated and came on way too strong with most of my prospective clients. I lost at least 10K in deals due to my attitude. It made me sick to my stomach.

I got to the point where I needed work so badly that I applied for all kinds of writing and non-writing jobs in my area. God must have had a plan for me, because I couldn’t even land a position as an assistant manager at the local movie theater. I felt like a total failure.

An old friend of mine, Brad Pratt, offered to hire me on as his personal assistant. He owned 30 rental properties and part of a landscaping company. Grateful for the work and the pay, I worked for Brad for about four months as his property manager. Due to some restructuring in the company, I had to leave, but he gave me two month’s notice to help me find something else.

I went through another round of resumes, contacting every writing opportunity and placement agency I could find. Out of the blue, Mark Jackson of VIZION Interactive called me up. I had written nearly a dozen press releases for Mark the year before, and he had told me that he hoped to be able to hire me when his company was positioned to do so. I had filed that information away and completely forgotten about it. But there he was, on the phone and offering me a job as an SEO Specialist and Copywriter.

Here I am, officially an “SEO Specialist”, but still a writer and strategist at heart. We have a sweet office space in Las Colinas, and I’m moving towards a public relations / social marketing position. It all involves copywriting, so that would be my overarching title. Pretty much anything that is written by VIZION Interactive passes through my hands at some point, if for nothing other than a quick edit.

This is getting long, so I’ll post again to provide some tips about how to become a copywriter.

Popularity: 4% [?]

Comments (3)

Papaya Clothing Store Website Still Under Construction

Posted on 07 April 2007 by DanielthePoet

UPDATE: The Papaya Clothing Website is Now Live!!!

To all the women who have left the 300 or so comments on this blog about Papaya Clothing, your action made a difference! The site is now live and you can shop online from anywhere! Finally!

The people truly do have a voice. I have received several comments from people claiming to be Papaya Clothing employees, proving that the company took notice of your comments here.

If you would like to receive a weekly email update of new CultureFeast blog posts, please leave a comment on this post with your first and last name, email address, and the statement, "Add me to your weekly email!"

We want to keep you all posted on what's happening around here, but we ONLY want to send updates to those who want to be emailed. 

Post your comment today, and we'll add you to the list! 

Thanks,

Daniel
Editor | CultureFeast.com

* * * * * * * * * * * * * * * * * * *

I want to hear from the people. For all of you who have been visiting my website, hoping to find more information about Papaya Clothing stores in your area, let me first apologize. I don't know much more than that they have a Papaya Clothing Store in Grapevine Mills Mall and apparently at Stonebriar in Frisco. But let's get to the point.

I wrote a blog about Papaya Clothing stores and their affordable prices at the beginning of November 2006. That was five months ago. I just checked, and their website is still "under construction." No sign of progress and no contact information is provided on the URL. That's not going to cut it.

I literally receive as many as 300 visits to CultureFeast.com a day from Google and Yahoo searches for "Papaya Clothing Store" or "Papaya Clothing store locations" or some variation. My one little blog post about the cheap and stylish clothes at Papaya five months ago drives up to 11,000 visitors in a month to my site. That means that someone needs to get on the ball and finish their site.

So here's the deal. We all know that I work for Vizion Interactive, a Dallas web design and search engine marketing company. I'm going to approach Papaya Clothing and show them my site visitor stats and see if VIZION can't help them launch their website. Papaya is just too hugely popular to not launch and optimize the website as soon as possible.

That's where you the reader come in. I want to hear from you. If you are looking for information on Papaya clothing online and you come across this blog post, I want you to leave a comment here, telling me what kind of information you want from them. Do you want to shop and buy online? Do you want to know where the nearest store is located? Do you want to know if they're hiring? Do you want to know if they offer franchising options? Or do you just want to know what everybody is talking about?

Post a comment here. Your voice will count in getting this website launched.

Thanks,

Daniel Dessinger

Popularity: 66% [?]

Comments (261)

How I Became a Copywriter: Part One

Posted on 07 April 2007 by DanielthePoet

Since Karen asked in a comment to a previous CultureFeast post, I’m going to give you the story. I worked for two years at Wells Fargo Home Mortgage. It was a blessing when it started. It paid more than I had ever made before. I felt very fortunate. Over the months that followed, I grew discontent with the same old routine every day. The office was nice. I had the pleasure of working with more than 140 people during that time, and I enjoyed conversations with many of them. But the work wasn’t my thing, and it felt like a dead end.

My poor wife put up with daily complaining and venting after work. I was so upset because I felt trapped with no way out. After nearly two years, I began to feel hopeless about the future.

A family friend, Matthew Phillips, had graduated from the Art Institute of Dallas and was working as a web designer for an Internet marketing / SEO company in Dallas. We won’t mention the company’s name (but it rhymes with “Munch”) because the CEO turned out to be shady as hell. Everyone else was decent, and they all ended up going their separate ways, joining or forming other Web marketing and SEO companies in the Dallas / Fort Worth Metroplex.

Matt knew that I graduated with a BA in English and loved to write, and he kept telling me that I should try copywriting for an SEO firm. He told me it was all fluff anyway, and that I didn’t have to be an expert to get the job done. I was intimidated by the idea, wondering how I could convince someone to take a chance on me, a guy with no professional writing experience.

Matt left that company and joined Reset Media, a small web marketing and media company in Addison. Through Matt, I met Scott Terrell, the creative director. He told me about several projects the company was working on that might involve quite a bit of copywriting, but he wanted to test me out on another project first. So Scott, Matt, and I met at a Starbucks in Addison and they pitched me the vision for Reset Media. The goal was to write sales sheets, white papers, and new website copy for the company. I taped the conversation so I wouldn’t miss a thing and brainstormed with them for a couple of hours about the identity and brand Reset Media would put forth.

I drove home excited, feeling for the first time that I was a part of something creative. I labored for several weeks after hours on this project. It didn’t take long to wear out, though. Working 40 hours per week at a soul-draining job and then trying to be creative for a few hours each night was difficult. My wife could see how hard it was on me, and she knew how badly I wanted this internship to work out.

One day, my wife approached me and told me that she thought it was time for me to put in my two week’s notice at Wells Fargo and pursue writing with all my energy and heart. Something inside of me leapt at those words. Something clicked into place, and I was on my way.

I worked side by side with the Reset Media guys for two months and created sales sheets, white papers, and a new website for the company (which they decided not to use - and if you see their site today, it has absolutely no search engine optimization value - not my fault). After two months of working in their office as an intern, the company fell apart. One of the two principles went his own way and half of the staff walked out. I was on my own again, with no job, no internship, and no prospects…

Popularity: 4% [?]

Comments (3)

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