It’s true. Variety really is the spice of life. Maybe I’m dysfunctional. Perhaps there are simply too many things to discuss. Or maybe I just don’t like being pigeonholed into one narrow topic. Take your pick. It could be all three, honestly. But I simply cannot limit myself to stick to only one topic. Life is too busy… to full. Some restrictions are uncomfortable for a reason: people need diversity. I’m not pretending to be one of those guys living life to the fullest every moment (though I envy them and I aspire to become more like them). The more I think about it, the more I realize that one of the primary complaints I had against the SEO industry last year was the proliferation of online discourses and the simultaneous lack of content. I am not saying that all SEO bloggers and forum visitors are full of hot air. But I saw constant linkbait everywhere.
That’s why people write the same stuff five different ways: they want to juice the actual content for all they can get out of it. I lost a lot of interest in SEO rather quickly last year when all the hype boiled down to tips and methods which anyone could learn within the span of six months to a year. It’s not that I begrudge anyone the opportunity to work towards increased rankings and exposure. Not at all. Obviously, I have done some of the same. Yet there lies a difference between someone doing it and an entire industry doing it. It breaks down fairly simply: SEO professionals did not have a world-wide standard or governing body.
They were misunderstood by the general public and underappreciated. They saw the need for their services but sometimes found it difficult to sell those services to an ignorant public. However, the method employed by the search engine marketing industry is so obviously flawed. Truth break: when I wrote the SEO Myths article, I had studied the do’s and dont’s of SEO. I read all the material offered online by Aaron Wall, Dan Thies, Danny Sullivan, Jill Whalen, Dave Wilkie, and others I can’t even remember. I understood the concepts. I got the logic of it. I liked the concept of theme based web design and architecture. But I also found that unless I wanted to become a programmer, the actual well of information was rather shallow.
I ran out of new content in less than a year. One of my pet peeves is a person flaunting himself as a know-it-all professional when he’s really just got a couple guys working with him in different parts of the country (and instantaneously have offices in New York, Florida, California, and Chicago…. wow… that’s impressive) and a blog or forum where he regurgitates what the other pros are saying in addition to spinning and respinning old topics. I don’t want to fall victim to the same flaw. It’s easy to do so, especially since regular content on the same subjects will increase organic search engine rankings. Still, content is king, no matter what anyone says.
If it’s not worth reading, it’s not worth posting. That is where I draw the line. That is where I lose respect for indivicuals, industries, or even myself. We need to rethink this whole concept. Search engines are great for helping us wade through the information we don’t want and find the information we need. So why add a dozen regurgitated articles to your blog, just to improve your rankings?
Why not pursue the respect of your peers. What if the primary concern was content, and SEO-ing an SEO company became more like checking your spelling and grammar after you get to the heart of the matter? Idealistic? Sure. Worth Considering? Maybe. Then again, I started this blog to write about the world, not SEO. I just happen to do SEO for a living.
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