Digg is in the process of banning its most influential users, the top 100 Diggers. This 1% of all Digg users account for 30%+ of the site’s traffic and focus. These are the power users who can send a million visits to a site simply by submitting a digg. And now Digg wants them gone. Banned or soon to be banned power users include zaibatsu, msaleem, mklopez, skored, makimaki, and more.
The rationale is this: Digg is making a play to increase its value to $300 million, and the best method they could come up with was to level the playing field so that more users could have more influence. So the word has gone out that at least the top 10 Diggers will be banned soon, with more to follow.
Many of you are familiar with Digg.com. It’s a social news sharing site where you the user can post links to and comments on noteworthy articles and websites you encounter on the Web. There are dozens of sites now that fit this genre, but the most popular has been far and away Digg. The most popular alternatives are Reddit.com, Propeller.com, Mixx.com, and SocialMedian.com. Each site has it’s own unique attributes, but the basic premise is the same:
1. Users submit links to noteworthy content
2. Other users vote those links and content up or down, based on whether they liked it.
3. Users also can comment on the posts, discussion why they liked or disliked or maybe just random observations about the topic.
4. The most popular content (has the most votes) rises to the top of the page, thus earning it more views and therefore sending more traffic to the websites linked to.
Because these power users are being uprooted, many of them will turn their focus to Mixx. If Mixx is the primary destination for these lost and roaming souls, you can be sure that it will become a household name in less than two years. Well, households that understand the Web and how to leverage it, at least.
Due to the poor business planning and treatment of its users, I strongly urge each and every one of you to abandon your use of Digg in exchange for one of these alternatives. Mixx is just simply the best looking of what remains.
**NOTE** I have been surprised since the writing of this article that many of those top Diggers plan to milk the system for all that it’s worth until they are banned. I marveled at this upon first glance, then realized that this is what they do for a living. When your live revolves around sending traffic to sites via social media, you don’t abandon your cash cow out of pride. You ride that horse until it bucks you off. In this case, literally.
So perhaps we won’t be abandoning Digg just yet. But it has definitely lost respect and street cred. Mixx, StumbleUpon, and SocialMedian are my personal favorites, and the sites I will use most often for promoting content I discover that is worth sharing.
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