My First Visit to the DFWSEM

Posted on 25 December 2005 by Daniel Dessinger

I had the pleasure of attending a DFWSEM meeting in December. For those not in the know, that stands for Dallas / Fort Worth Search Engine Marketing Association. It was a cozy group of 15 to 20 people from almost as many different local companies. It was a great opportunity for me to meet new people in the interactive marketing and search engine optimization industry.

Since my decision to stick with copywriting, I've really enjoyed those SEO types much more. They do the keyword research and analytics while I get to use my talents based on the words they select. It's a win/win for me.

Anyhow, while some may snub their noses at a smaller professional organization, I give them kudos! The atmosphere was very personable. I warmed up to several people much quicker than I would have if I was drowning in masses of scheming businessmen and women. These people (including the founders of the organization) were very friendly and more than willing to offer advice and help. Granted, some of their willingness to help may stem from the fact that I, as a copywriter, am not direct competition. On the contrary, I am a potential tool in their SEO arsenal. I am told that most search engine marketing firms are limited in growth potential because they have limited copywriting resources.

Well, if that be the case, here I am! I am willing and able to ease the burden. That is the beauty of specialization. By focusing strictly on writing and not SEO research, I can perform at faster speeds while maintaining a very high standard of copy quality. Web copywriting is a blast! I love it. Press release writing is just as enjoyable.

I have high expectations for this group of Search Engine Marketers. They run successful businesses and I look forward to working with many of them very soon.

More to come on The DFWSEM.

If you are looking for a search engine optimization organization in north Texas, visit them on the web at http://www.dfwsem.org. And tell them I sent you.

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