By Daniel Dessinger

May 21, 2007

Neil Patel recently stated in his blog post about personal branding that online self promotion is the way to make more money. He claims that in six short months of “personal branding”, he received job offers increased from $100k to $325k. Interestingly enough, I didn’t notice him mentioning how he arrived at the point of receiving $100k job offers. It’s my guess that there’s a little more than personal branding involved there. And once you have arrived at a certain point, it’s easy to imagine that a little reputation management is all you need to make it to the upper echelons of the business world.

However, I would like to see someone sitting in their living room with a laptop and something to say get busy and manage to build their personal brand in a year, much less six months, to the point of receiving a $325k job offer. I’m not saying it’s impossible, but I’m betting that success involves a combination of luck and genius. Not that I’m calling Patel a genius. I’ll give him credit for making a name for himself.

Ironically, Patel’s post didn’t give any inclination that he was seriously considering any of these job offers. Which brings me back to another point: there are too many people out there writing and commenting on blogs who like to tell everyone how much money they’ve turned down. They think that by writing these things they will convince us all of their worth and that somehow someone will actually offer them that much money or more. I’m hoping that no one is actually that foolish.

© 2007 – 2010, Daniel Dessinger. All rights reserved.

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