We hear "Web 2.0" all the time, and primarily what the experts are saying about Web 2.0 is accurate.  According to Wikipedia, Web 2.0 is describing the trend in the use of World Wide Web technology and web design that aims to enhance creativity, information sharing and collaboration among users (http://en.wikipedia.org/wiki/Web_2.0).  I want to touch on the creativity aspect of a cool new service I just found that's so very "Web 2.0".

I came across this really cool yet different idea on several social networking sites that I participate in on a day to day basis.  Somethingstore.com is a fun, new website that operates quite simply: they send you something which is selected randomly from their inventory for $10.00 (free shipping) and you will find out what that special something is when you receive it in the mail. Their website says that this "something" could be a cool gadget or a table game.  It could be a set of kitchen knives or a magazine.  The fun of this idea is you don't know what you bought until it arrives packaged on your front door. Yes, it's $10.00 but the point isn't about cost.  It's about getting a group of people interested in a new idea, on the web, and then spreading the word in the ever-so-social Web 2.0 way.

Granted, the idea of purchasing something online isn't new and isn't necessarily "Web 2.0."  However, the creativity and the social networking piece to this (spreading the word via social mediums) is why this website and it's business model match the Web 2.0 standard.  You spend $10.00 on a random and unknown gift for yourself, you then blog about it and talk about it over social networking sites and then your friends do the same and start the process all over again.  It's brilliant and fun.

So, check it out.  Go buy something at the somethingstore.com.  You never know why you may get!  Once your gift arrives, make sure you let us know what you got in the comments below!