Spore Creature Creator

By Daniel Dessinger

July 3, 2008

A couple of weeks ago, EA games created a very successful marketing campaign for their new game, Spore. Spore Creature Creator is an application you can download for free and it gives you partial access to create your own Spore (creature). EA released the Creature Creator on June 16th, 2008 and they’ve had over one million creature created with one week’s time.

I’ve never been a gamer. That being said, I can say that EA’s Spore Creature Creator was a marketing campaign success. Why? Take people like me, for example. I like to blog, surf the net and get my social networking on. I don’t play games, but I couldn’t help but be interested after hearing several friends on Twitter talk about their newly created Spore. EA even held contests with “web celebs” such as iJustine, Phil DeFranco and Veronica Belmont to see whose Spore Creature Creator was the best creation. It generated tons of buzz.

So I found myself quickly downloading the free trial and within an hour, there I was, the proud dad of a Spore. The free download allows you to create your own Spore but it has very limited options. You can video your Spore walking around, howling, growling and even dancing. You can then take that video and upload it to YouTube and share it with your friends. The full software, once it’s released, will allow users to create creatures and watch them evolve, develop and play with other creatures from multi-users.

EA got it right, in my opinion. They created a successful buzz about Spore, which will fully be released September 7th, 2008. So, my readers, did you create your Spore? If so, tell us about it!