Esurance Sets the Bar for Eco-Minded Insurance Companies

I remember the first time I saw an Esurance ad on television. The ad didn’t stick out to me because of killer branding or intense concept, though. It stuck out simply because I thought, “Big whoop.” An insurance company branded totally on the fact ...
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Pond Scum to Clean Up Carbon Emissions

A lot of people are merrily jumping on the eco-friendly bandwagon. As reported last week, Bob Lutz wants higher fuel prices to encourage ‘green energy’ solutions. And by promising to significantly cut carbon emissions, President Obama is cleaning up ...
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