One new concept which has become available to [all] authors looking for new trendy means for promoting their work is something called the Virtual Book Tour—or VBT for short.  Like the more traditional brick & mortar book signing event, VBTs allow authors an opportunity to connect with readers of their particular genre, but without regional limitations.

Unlike a more traditional book signing, where you are limited as to who can attend the event because of busy schedules, location (the cost of fuel doesn’t help) or even time constraints, with Virtual Book Tours the capacity to meet new people and even interact with them on a one-to-one basis is endless. And besides that, with the more traditional book signing, you have the difficulty of persuading an audience to invest their time and money on the work of an “unknown.”  But the VBT has advantages to help you persuade an audience and captivate their intrigue.

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Popularity: 9% [?]

If you have done the research, then you are aware of the high costs associated with magazine/e-zine advertising; but you are probably aware that you can only go so far with a good word-of-mouth campaign before you have to start digging deep into your pockets and investing in your book’s marketability.

After spending some time contacting marketing agents for various reader and writing magazines and realizing I am not yet ready to invest money in quantities of four-digit numbers, I received an email from the marketing staff of WritersCafe.org telling me about their new program designed specifically for writers looking to compete and market their work but at costs much less than traditional online marketing.

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Popularity: 10% [?]

Congratulations on your decision to self-publish your own title! Trust me when I say it was a decision I know that did not come easily and if you are truly standing at this cross-roads in your literary career, then by now (I hope) you have done the homework. You will need it and every bit of help you can collect along the way. Rule number one to successful self-publication is smart effective research with a good solid networking plan.

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Popularity: 4% [?]