People ask me, why do I need to get an ISBN associated with my book, if I can easily use one of the many source companies available on the Internet to bind, manufacture and produce a bound book to promote and sale on my own? The answer is simple: If you plan on marketing your book to brick-and-mortar bookstores, seeing it in libraries or simply making your book available for a multitude of retail and wholesale distribution means, it must have an ISBN assigned to it.
Like most products sold, the bar-coded system helps uniquely identify the product’s cost, and with books, it identifies the publisher—you. You don’t wan to spend the time producing the highest quality book available to your present means, only to discover later that the local Barnes & Noble won’t stock it within their warehousing system because it is owned by someone other than “your” publishing company. If they have to deal with a third-party, they won’t deal with them at all.
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