One new concept which has become available to [all] authors looking for new trendy means for promoting their work is something called the Virtual Book Tour—or VBT for short.  Like the more traditional brick & mortar book signing event, VBTs allow authors an opportunity to connect with readers of their particular genre, but without regional limitations.

Unlike a more traditional book signing, where you are limited as to who can attend the event because of busy schedules, location (the cost of fuel doesn’t help) or even time constraints, with Virtual Book Tours the capacity to meet new people and even interact with them on a one-to-one basis is endless. And besides that, with the more traditional book signing, you have the difficulty of persuading an audience to invest their time and money on the work of an “unknown.”  But the VBT has advantages to help you persuade an audience and captivate their intrigue.

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Popularity: 9% [?]

People ask me, why do I need to get an ISBN associated with my book, if I can easily use one of the many source companies available on the Internet to bind, manufacture and produce a bound book to promote and sale on my own? The answer is simple: If you plan on marketing your book to brick-and-mortar bookstores, seeing it in libraries or simply making your book available for a multitude of retail and wholesale distribution means, it must have an ISBN assigned to it.

Like most products sold, the bar-coded system helps uniquely identify the product’s cost, and with books, it identifies the publisher—you. You don’t wan to spend the time producing the highest quality book available to your present means, only to discover later that the local Barnes & Noble won’t stock it within their warehousing system because it is owned by someone other than “your” publishing company. If they have to deal with a third-party, they won’t deal with them at all.

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Popularity: 7% [?]