In my article dated January 24th, 2008 (Major Contest Recognition for the Independently Published Author) I referenced eight novel contests specifically targeted and geared towards the self-published author. And in order for me to maintain an effective weekly column of introducing tips, tricks, and updates for all my readers, it is imperative that I continue to stay on top of previous posts to ensure the data stays current. So, I have a few new additions to add this week in continuing with that previous list to help you stay up-to-date with the latest opportunities to publicize and promote your recent project.

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Continued from last Thursday's post on marketing tips for self-publishers, here are five more tips for successfully marketing your book: 

Collaborate ideas with other self-published authors
One of the things I did early on is find others who were working to promote their work in the same manner as myself. I asked them what was working for them and shared some things that worked for me. I promoted them on an Author Links page on my website. Many did the same for me.

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Last week I elaborated on some general points to consider when releasing your own title. Naturally, if you read through the list, you are aware of the possibility [that] there are more steps vital to successful publication than originally noted on my previous article. However, in order for me to cover everything you should know it would take a book length manuscript not a weekly column to cover everything. So, I noted some key points to consider and offered some insight into approaching those steps. This week we will cover the second part to this particular article: the Post-Publication concepts.

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Continuing from the self-publishing topic of last Thursday, "I've made up my mind to self-publish, now what?". I will outline a few concepts I felt were important and critical in my early success and steps I (wish) I had not avoided early on.

Step 1: Determine a DBA (Business Name) & publishing company name

DBA stands for “doing business as” and you will need to create a DBA—if you plan on operating your publishing business apart from using your own name. Having the DBA will also help simplify critical banking transactions, especially when you are working to separate what money is actually used for the sake of your publishing business and what money is for your “regular” lifestyle.

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Congratulations on your decision to self-publish your own title! Trust me when I say it was a decision I know that did not come easily and if you are truly standing at this cross-roads in your literary career, then by now (I hope) you have done the homework. You will need it and every bit of help you can collect along the way. Rule number one to successful self-publication is smart effective research with a good solid networking plan.

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