A couple of weeks ago, EA games created a very successful marketing campaign for their new game, Spore. Spore Creature Creator is an application you can download for free and it gives you partial access to create your own Spore (creature). EA released the Creature Creator on June 16th, 2008 and they’ve had over one million creature created with one week’s time.
I’ve never been a gamer. That being said, I can say that EA’s Spore Creature Creator was a marketing campaign success. Why? Take people like me, for example. I like to blog, surf the net and get my social networking on. I don’t play games, but I couldn’t help but be interested after hearing several friends on Twitter talk about their newly created Spore. EA even held contests with “web celebs” such as iJustine, Phil DeFranco and Veronica Belmont to see whose Spore Creature Creator was the best creation. It generated tons of buzz.
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